Here’s the game-changer. I think it’s the one rule you should be following in your business and in your life. Begin with the end in mind.
Sounds familiar, right? In “The 7 Habits of Highly Effective People” Stephen Covey’s 2nd habit says, “Begin with the End in Mind”. This first time I read this sentence I had an ah-ha moment. I have always been a planner. I like to know exactly how something will happen before it starts. My epiphany (the great ah-ha) was simply that not everyone plans! How might it feel to NOT have a plan??
What do I mean about beginning with the end in mind? If the Beltane celebration starts at 6 pm. It takes me an hour to get there, I need 20 minutes to stop and get wine, 30 minutes to get ready, and another 30 minutes to pack up my potluck items. So for potluck, ready, wine, drive, and Beltane at 6, I start at 3:30. I’m rarely late and don’t believe in pagan standard time 🙂
So, where do you want to go? Let’s forget scary words like business plan, marketing strategy, and financial planning. Do you want to make and sell custom ritual supplies on your own website? Do you want to provide professional psychic reading services at Hollywood parties? Figure out where you want to be in the end and start working backward.
From my perspective, if you aren’t working to a plan your life is happening by default. A default life might lead to some fantastic stories but heck, if that is what you are after you, can plan for those too!
What is the end that you have in mind?